While the company underwent a brand overhaul, I worked on adapting it to the Shopify UX team's published editorials. This included more dynamic illustrations and a new colour palette that was more on brand with the rest of the company.
I was the sole designer in charge of UX editorial (while also overseeing Engineering editorial freelancers), executing and delivering unique illustrations on a weekly basis. Personally this was one of my favourite things to work on — I loved the challenge of taking written editorial and trying to come up with a clever enough visual to entice readers.
